Cafe Brown Sugar has a long history of operating on Latvia’s market, but during 5 years of working, the overall style became outdated, the initial concept of restaurant turned into gastronomy and confectionery. That’s why client decided that it’s time to refresh the brand, implement more appealing visual materials to let clients know about it’s new concept and assortiment.
Main aim during creating new logo was to maintain form of old sign (to keep recognition among existing clients), plus i decided to minimize amount of elements to make the logo readable.
Main colors were chosen dark blue and golden, to emphasize the food and confectionery.
Colors for the entrance signs were chosen a bit brighter to stand out more.
Interesting fact: one of top priorities (after creating new logo) was to make breakfast and snack menu. I realized, that food photos with their existing dishes would not be as tasty as they could be. That’s why i’ve purchased mini set, and used it for main positions (porridge, pancakes, eggs and so on).
After seeing the result, client decided to order handmade dishes from local potter for cafe breakfasts.
I also decided to make a promotional video for social networks (still in progress), and to make it more emotional and appealing – i’ve used my son and wife during making dishes.