Brand that was born from London’s legacy of tea
Branding, packaging, photography, social media content
It took us 4 rounds to find the perfect match of idea and overall style for the upcoming project.
We decided to make C as a centered element and turn it into stylized cup of tea.
Once client loved one of the logo’s direction – we started to explore MaiChai brand. It was meant to be classy and playful at the same time, so we decided to pick different colors and use them as main branding colors through all the communication channels.
We know that to keep the branding moving, social media is very crucial nowadays. That’s why we created live and vivid content to illustrate MaiChai’s daily routine.
We promise they taste as good as they look!
To stand out of most of local brands, we decided to go out of comfort zone – to ask total strangers on London’s streets to hold the cup. But… the craziest ideas usually work! Thank you all our freaky and elegant strangers for your help! You really helped us to breath life in these cups and make it as a statement!
During menu creation, we went through massive tea degustation where we picked the most amazing tea blends