Tricycle Roastery. Dammam, Saudi Arabia

We are happy to introduce you our latest project – Tricycle coffee roastery.
This time our client stated clearly – we want something unique, outstanding and out of the box.

Art Direction: Sergio Laskin
Design: Charles Lee
Rendering: Dmitry Novikov

BrandingĀ / Packaging / 3d rendering

We knew we have to start with some really simple, yet visually striking idea. That’s how we decided to use color coding and patterns for main 5 directions – Africa, South America, Asia, Blends and Special addition.

1000g Bags

After implementing color coding and patterns, it was pretty easy to mark 1kg B2B bags with similar stickers.


It all ended up as light, clear, visually appealing brand, that surely will be different from most of coffee brands around the world.