Understanding Colors in Branding

As we explored briefly in our introductory article on Branding, every successful brand has a strong brand identity — tangible visual and experiential cues that are consistent across every touchpoint.

Designing a Logo for your Brand

To help you along with the design of your new logo — whether it is from scratch or a revamp of an existing logo — we will be breaking down the 5 most common types of logos we see out in the market!

New era of Branding

The way customers interact with brands has evolved, and that means it is about time for businesses to change the way they develop their branding.