Brand Alchemist, focused on visual systems and art direction

Each project is a case of perception shift. I design identity systems for brands that operate in real markets and value strong visual positioning

World Brand Design Societies recognized

25+ brands across 12 countries

My focus is not decoration, but structured visual clarity that supports positioning and perception

A chocolate bar from Topa with the flavor named Desert Sunset, placed outdoors among pink and purple flowers with a tree branch in the background.

Topia Coffee (UAE)

Branding | Packaging | Visual Content

Featured on Behance

A package of Topa Vanilla Bloom ground coffee, placed on a background of dried flowers and seed pods, with a brown textured surface and pink lettering.
A beige product package with gold text, surrounded by white and pink flowers, sliced cucumber, moss, and other fresh elements, set against a light background.
A package of Asian Mist coffee with a scenic background of moss-covered rocks, small trees, mountains, and a sunset sky
A blue package of Topia coffee labeled 'Spring Bloom' in front of a colorful array of blooming flowers, including poppies and daisies, with a clear blue sky in the background.
A bright orange coffee package labeled 'Topa', with the flavor 'Fruity Boom', surrounded by an assortment of fruits and spices including blackberries, orange slices, peach slices, pink flowers, green cardamom pods, cloves, a vanilla bean, and an additional peach.
Red box of Topa Cherry Berry ground coffee with a cherry note flavor from Lam Dong Province, Vietnam, surrounded by cherries and strawberry slices.

MYND Mushrooms (NY)

Branding | Packaging | Visual Content

For MYND, i developed a full packaging system that makes trust feel electric - bold retro geometry and a cosmic palette across tins, pouches, tubes and boxes, giving a safety-first mushroom gummy brand the kind of shelf presence that earns its 7,000+ customers without ever having to shout.

Mynd mushrooms Website

Assorted MYND gummies packaging on metallic blocks against a starry purple and black background.
A Viand Espresso chocolate bar with a piece of chocolate with pistachios sticking out of the top, against a purple and starry background.
Packaging of MYND Wild Cherry Gummies supplement featuring purple and pink design with stars in the background.
Three colorful tin containers of MYND gummies, flavor varieties include strawberry mango and blueberry, floating in space with stars and cherries.
A container of MYND Blue Raspberry Gummies with a red heart-shaped lollipop resting on top, set against a pink and purple gradient background.
Four boxes of MYND milk chocolates with different flavors stacked on a black stand against a starry night sky background. From top to bottom: Toffee, Sea Salt, Mint, Espresso.

NiletIn (NY)

Branding | Packaging | Visual Content

For Niletin, i built a visual identity that bridges lab-grade authority with tactile luxury - a chrome hexagonal packaging, iridescent gradient finishes, that makes precision molecular engineering feel like something worth displaying on your home shelf.

Three silver boxes of Niletin supplement with yellow accents, labeled with ingredients like glucothione, collagen, and elastin, arranged in a row against a plain white background.
A collection of Niletin skincare and supplement products, including a silver packet labeled 'Niletin Precision Molecular Engineering,' a metallic pump bottle labeled 'Niletin,' and a small glass jar with gold beads labeled with ingredients.
Silver carton of Niltin collagen supplement with a transparent window on the side and a colorful reflective surface on the lower half of the packaging. Contains nutrition facts and key ingredients listed.
A futuristic container with metallic silver and gold accents, labeled 'Niletin' supplements for skin health, including glutathione, collagen, and elastin, with the tagline 'Precision Molecular Engineering'.
Silver box with three compartments labeled Niletin, containing a supplement bottle, a small spray bottle, and a packet, with yellow and black text, on a light grey background.
The back of a skincare supplement box with nutrition facts, ingredients, batch number, and expiration date.
A woman in a yellow quilted jacket holding a beige box with the words 'YOUR MORNING IS YOUR POWER' and 'SunshineClub' on it.

SunshineClub (LA)

Branding | Packaging | Visual Content

Featured on Behance.net

A boxed set of SunshineClub products consisting of a candle and a notepad, with the candle having a silver lid and the notepad containing the phrase 'Your morning is your power'.
An artistic installation featuring boxes and jars arranged on a beige platform, with a conveyor belt leading up to the platform, set against a gray wall with a metallic logo or symbol on the wall.
A close-up view of a cream-colored box with a silver infinity symbol engraved on its surface, with parts of other bottles or containers visible on the right side.
Two women in beige coats are working at a stainless steel table with skincare or cosmetic products, with one woman reaching for a jar and the other looking down, seen from above.
Close-up of a beige nail polish bottle with a silver metal brand logo on the cap.

Super Vital (NY)

Branding | Packaging | Visual Content

For Super Vital, I developed a visual identity that bridges the gap between high-science skincare and high-fashion aesthetics. Moving away from the cluttered shelves of traditional beauty, the design utilizes a high-contrast, "vibrant minimalist" palette and architectural typography to establish immediate authority.

Featured on Behance.net

A metallic bracelet with an open, web-like design surrounding a metal can with the word 'SUPERDRY' engraved on it, and a piece of waterproof striped material in the background.
A silver cylindrical container with a colorful striped lid, placed inside an open box with a white interior and black border. The box and container are labeled 'Super Vital.'
Collection of green and white product boxes with the label 'Super Vital' and small jars with colorful striped lids.
A rectangular object with the text 'SUPER VITAL' in the center, encased in a glossy, black, web-like structure with yellow and green hues visible inside, against a dark background.
Multiple boxes of skincare products labeled 'Super Vital,' featuring metallic containers with striped green and yellow lids, arranged on a gray surface.
Multiple cosmetic jars and boxes labeled "Super Vital" arranged on a light-colored surface.
A silver coffee bag and a matching box with 'Desert Coffee' logo and a lion illustration, both with yellow lion-shaped tags attached.

Desert Coffee (California)

Featured on Behance.net

A person holding a silver box of Desert Coffee, which features a yellow dog logo on the top right corner and a description about the coffee on the side, suggesting it is premium roasted beans from California.
Silver coffee packaging and box with Desert Coffee logo, on a wooden surface in a store or cafe setting.
A silver box of Desert Coffee with black logo, surrounded by illustrated yellow and blue flowers, and two oranges hanging from a branch with leaves, all with a glittery background.
Silver metallic box of Desert Coffee with jagged tear opening, revealing yellow interior and bold black logo of a wild cat on top.
A silver bag of Desert Lion Coffee with a yellow lion-shaped keychain on top, placed on a decorative surface with illustrations of cranes and flowering plants in gold, silver, and white.
A silver bag of Desert Coffee beans and a silver box of Desert Coffee, both with yellow tags featuring a lion's face, and the box has text about the coffee.

Where Passion

meets Purpose

A smiling man in a brown suit with a white shirt, standing with one hand in his pocket against a beige background with a window in the upper part of the image.
Hire

Coastal Buns (Spain)

Featured on Behance.net

“They lean into heritage and effortless chic, proving that a brand doesn't need to "shout" to be heard.”

Two colorful paper bags with illustrations and text promoting Morana Beach Coastal Buns, one pink with a man in a white suit holding a baguette and walking a dachshund, and one brown with a man in a blue suit standing in front of a bakery window with hanging bread.
A man with dark curly hair, glasses, and wearing a plaid shirt and brown pants, sits outdoors at a table with a laptop, croissants, and a hat. A sleeping dog is on a stool beside him. In the background, there are buildings and clouds.
Drawing of a person with glasses and dark curly hair, sitting on a toilet outdoors, holding a large croissant. They are dressed in a blue outfit with blue shoes. There is a small table beside them with a bottle, a wine glass, and a pastry. The background shows a landscape with houses on a hillside and the ocean. Text at the bottom says "Morana Beach, EST. Coastal Buns 2024."
Display of colorful paper bags, cups and boxes with themed illustrations and text promoting Coastal Buns, a bakery or food brand, on a counter at a bakery or cafe.
A brown paper bag with illustration of a man in a suit holding a tray with hanging carrots, with text reading 'Morana Beach Coastal Buns,' 'Est. 2024,' and slogans 'Move like buns, live with ease.'
Colorful paper bags with illustrations and text promoting Morana Beach Coastal Buns, featuring pink, brown, and blue bags. Each bag has a drawing of a person and beach or bakery scenes, with the text 'Morana Beach Coastal Buns' and the slogan 'Move like buns, live with ease.'
Pink bag with illustrations of a woman holding a loaf of bread and a dog, with a coastal town scene in the background, text reading "Morana Beach Coastal Buns Est. 2024, move like buns, live with ease."
Colorful paper bags with illustrations and text about coastal buns, placed on a windowsill by a large window with sunlight and shadow.

Lemlan (NY)

Featured on Behance.net

Raising the Bar on Scent Design - “The Dieline” praised the Lemlan perfume collection for its "sculptural twist," noting how the squared glass bottles and oversized spherical caps create a "lab-grade presence" that balances art with high-end fragrance design.

A square glass perfume bottle labeled 'Loe Lemlan 43 Eau de Parfum' is surrounded by yellow and black butterflies and green leaves, with a decorative spherical cap resembling the moon.
Collection of five Leilan perfumes with unique globe-shaped caps, placed in a row, with a package of Leilan perfume in the center, against a neutral background.
A bottle of Le Male by Jean Paul Gaultier Eau de Parfum with a spherical cap that has a moon-like surface pattern, placed on a clear glass surface against a light background.
Close-up of a perfume bottle labeled 'HIMALAN 43 LEMLAM' with a black spherical cap, surrounded by out-of-focus black leaves on a white background.
A hand with white-painted nails holding a black perfume box with a blue label, against a plain white background.
A metallic container of Wintermint flavored hard mints labeled 'click' with a modern design, placed on an orange pedestal against a pink background.

Click Hard Mints

Branding | Packaging | Visual content

Featured on Behance.net

Three rectangular containers of hard mints with citrus and wintermint flavors, decorated with yellow and green butterflies.
A white tin of hard mints with a lemon slice placed next to it, set against a yellow background.
Yellow container of hard mints flavored like citrus with the word 'click' embossed on the lid, partially covered in yellow powder or spray.
A partially melted spearmint gum package with cotton-like material coming out of it.
Three colorful tins of hard mints on a yellow stand against a pink background. The tins are labeled with flavors: wintermint, citrus, and tangerine, each with a different colored line and patterned design.
A container of Happy Mint Tangerine Hard Mints with several tangerine segments scattered around it on a gradient background
A green tin container with a white lid that says 'click' and 'hard mints citrus'. The lid is slightly open, revealing six white mints with yellow dots inside.

Nature for Beauty (Switzerland)

Branding | Packaging | Visual content | Website

Featured on Behance.net

"Sergio Laskin Delivers a Refined Identity for Nature for Body."

"The design direction centers on purity and humble luxury... reinforcing the brand’s commitment to natural formulations and the quiet elegance of Swiss-quality standards." - World Brand Design Society

A bottle of organic tea tree face cleanser is surrounded by silhouetted hands against a green gradient background.
A hand reaching towards a green bottle of face cleanser named 'Organic Tea Tree Face Cleanser' with part of the hand and fingers visible in the foreground and background against a white background.
Green cylindrical bottle of Nature for Body Organic Tea Tree Face Cleanser on a reflective surface.
Green bottle of Nature for Body Organic Tea Tree Face Cleanser on black background with green textured surface
Three skincare products from Nature for Body, featuring organic tea tree face serum in various containers against a neutral background.
A green bottle of Nature for Body Organic Tea Tree Face Cleanser stands on a reflective surface against a dark background, with light illuminating the product.
Silhouette of a woman with dark hair holding a container of organic tea face cleanser against a bright yellow background.
A bottle of Nature for Body Organic Tea Tree Face Cleanser with a dark background.

Mend Wellness (UK)

Branding | Packaging | Visual content | Website

A hand holding a scoop of green tea powder above a reusable water bottle, showing the powder falling into the bottle.
A man smiling, wearing sunglasses and a green sweater, holding a greenish bottle of liquid and a green box labeled 'mend' with a mango flavor.
Multiple packages of Mend brand dietary supplement with green packaging and white labels, labeled mango flavor, arranged on a white surface with a plain background.
Person holding a silver box with a green tissue box inside. The tissue box has a label that reads 'mend'. The person is seated with one leg crossed over the other, and the background includes a white couch and a patterned cushion.
Person sitting on a light-colored sofa, holding a green bottle and a cellphone. On the sofa, there are green and white boxes with the word 'mend' and promotional text about capsules. Text overlays on the image read: 'Energy, Clarity & Balance in every sip' and 'NO MORE BORING CAPSULES'.
A person wearing glasses and a black beanie, dressed in a white shirt and black pants, is looking at a smartphone. They are holding a wine glass in one hand and a wine opener in the other, preparing to open the drink.
A box of supplement capsules, a spoonful of green powder, and a water bottle with lime slices inside on a white surface.
A person with dark skin and dreadlocks holding a tumbler with a green beverage. They are wearing a blue plaid jacket, a white shirt, and a green bandana around their neck, sitting on a white couch.
Hand holding a scoop of green matcha powder above a glass jar
A person with dark skin wearing sunglasses and a black shirt, smiling while holding a green packet of nutrient supplement. The packet has the brand name 'mend' and indicates it is a complete daily nutrition supplement with mango flavor.

La Famiglia restaurant (UAE)

Branding | Packaging | Visual content | Website

“Sergio Laskin understands the demand for opulence and "The Experience," using tactile textures and gold-standard typography.”

Website | Instagram

Four colorful cocktail drinks on a white table with shadows.
White golf cart with multiple white paper bags labeled 'La Família Dubai Italian Restaurant & Pizzeria' parked on grass, with a person sitting inside wearing a white dress.
A woman sitting in a white golf cart, holding a white shopping bag labeled 'La Famiglia Dubai Italian Restaurant & Pizzeria,' with pizza boxes and a green lawn nearby.
A table setting with a pizza topped with seafood, a plate of spaghetti with shrimp and basil, glasses of white wine, a bottle of water with lemon slices, and a small dish of olive oil with balsamic vinegar.
A plate with two pieces of bruschetta topped with diced tomatoes and herbs. A glass of white wine, a bottle of white wine, a bowl of olive oil with balsamic vinegar, and a plate with part of a seafood dish are also visible on a white tablecloth.
A waiter holding a white plate with a colorful seafood and vegetable dish on a white tablecloth-covered table, with glassware and silverware nearby.
A person holding a cocktail glass with a white foam top and red liquid underneath, with the word 'Signature' written on the foam, next to a plate of pasta, a basket of breadsticks and crackers, and another plate with seafood.
A woman is placing a pizza on a table set for dining, which also has a glass of water, a wine glass, and two other plates with food, on an outdoor tennis court with tennis balls in the background.
A table with a basket of assorted bread, a glass of white wine, a glass of champagne, a glass of water, a plate of risotto with carrots, and a plate with a cake and a slice of bread with chocolate drizzle. Someone is pouring a drink into the champagne glass.

HydraPeak (USA)

Branding | Packaging | Visual content | Web design | Amazon

Website | Amazon

“A masterclass in color strategy and lifestyle positioning. Sergio Laskin took a functional product and turned it into a fashion accessory, allowing it to compete with heavyweights like Yeti and Stanley in the US market.”

A woman with curly hair and earrings is outdoors, holding a large red cup with a straw close to her lips, and appears to be sipping from it with her eyes closed. The background is blurred with trees and sunlight.
A hand with white painted nails and a silver ring is stirring a drink in a white, cylindrical Hydro Flask tumbler with a straw. The background features a turquoise wall, a striped cloth hanging, a wooden bowl, and a glass of water on a wooden tray.
Three young people in a gym, holding drink containers with Boston Celtics logos, one drinking from a sparkling cup, the others smiling.
Two people, a woman and a man, standing outside near a wooden wall, engaged in conversation, each holding a tumbler. The woman wears a pink beanie and a gray coat, while the man wears a plaid shirt and holds a turquoise tumbler.
A person wearing a striped long sleeve shirt holds an orange insulated water bottle with a silver band near the top against a blue sky with some palm trees in the background.
A woman with blonde hair smiling outdoors, holding a water bottle, on a sunny day near a sports field with a clear sky.
Woman smiling and holding a large can of ice cream with a blue and yellow label, with another person in the background looking down.
A person holding a gray insulated travel mug with a straw in an outdoor forest setting with moss and fallen leaves.
Two people exchange Cheers with travel mugs featuring the logos of the Boston Celtics and the Los Angeles Lakers.

Plantiful Kitchen (USA)

“Sergio Laskin pivots to high-impact, functional "thumb-stoppability" required for the competitive Amazon and retail landscapes.”

Website

A woman with blonde hair, wearing a cream sweater and plaid pajama pants, sits cross-legged on a vintage orange couch, eating a sandwich and holding a glass of pink beverage. A bag of bread labeled 'Real Simple Bread' is on the couch next to her. The background features a radiator, a chair with books, and a window with curtains.
A package of real simple bread with a clear window showing the bread inside and a small dish with a pat of butter on a table. A person's arm is reaching for the dish.
A person wearing black plaid pants and black shoes with red heart accents is sitting on a red velvet sofa. They are holding a bag of cinnamon walnut bread from Pan Dulce Kitchen, with cups of coffee and a small piece of butter on a round table nearby.
A person wearing a light green top and white pants sitting in a vehicle seat, holding a white disposable coffee cup, with two bags of plant-based bread labeled Sesame and Everything Blend placed on their lap.
Three bags of Plantful Kitchen Real Simple Bread Sesame flavor, with a sliced piece of bread in front. The packaging is blue and cream, highlighting that it is high fiber, vegan, keto friendly, and paleo friendly.
Person holding a package of Plantiful Kitchen real simple bagels, plain flavor, with a purple car in the background.
Three blue and yellow packages of Plantiful Kitchen Real Simple Bagels with a plain bagel in front of them on a wooden surface against a yellow background.
Three packages of Plantiful Kitchen Real Simple Bread with herbs de Provence and garlic, placed on a wooden surface with slices of bread in front.

Where Passion

meets Purpose

A man in a gray suit with a white shirt smiling, standing in front of a beige wall with large windows in the background.
Hire

ISD Meal Plans (UAE)

Branding | Packaging | Visual content | Website

Close-up of a woman wearing a light blue sports bra and matching shorts, carrying a light blue and green drawstring bag with a sports logo, at a sports facility with a blue fence in the background.
A person's hands holding a bowl of pasta salad with shrimp, corn, and vegetables, on a yellow table with other food containers, including waffles with syrup and a salad.
Two people preparing to serve various desserts and salad on a white table, including parfaits, a bowl of salad, and a plate of cookies with strawberries and blueberries.
Three people are gathered around a blue and black sports bag filled with food containers. One person is opening the bag, and another is reaching in for a container with a colorful sticker. The focus is on their hands, legs, and feet, with the background showing a metal bench and grass.
Stylized illustration of a woman walking and holding an open book in her right hand and a closed book in her left arm, wearing a green top, white wide-leg pants, yellow shoes, and carrying a yellow bag over her shoulder.
Various plates of food on a green background, including waffles with syrup, salads, fruit, and a container of mixed food, with hands reaching to pick up a salad container and a takeout box. Cutlery is on the side.
A woman in a light blue dress sitting at a pink table, preparing to eat a plate of breakfast food that has fried eggs, cherry tomatoes, and avocado slices. There is also a small cup of fruit and several cups of iced coffee or tea on the table. The background is yellow.
A woman wearing a white blouse and black pants holds a bowl of salad, standing next to a table set with various desserts and small cups, in a modern kitchen.
A cartoon illustration of a girl and a boy walking together, smiling, with the girl holding a phone and the boy holding a tablet. The girl is wearing a yellow jacket, green shorts, white sneakers, and is listening to music. The boy is wearing a green hoodie, white pants, a white hat, and black shoes, carrying a black bag. They are against a purple background.
A woman in a red and navy striped sweater is serving a rolled pancake topped with blueberries onto a white plate at a table with various food containers, including salad, fruit, and drinks.

Aurea (UK)

Branding | Packaging | Visual content | Web design

Featured on Behance.net

Website

A woman with red hair is opening a white box labeled 'Aurea' that contains a flat, rectangular box. The scene is set on a beige surface with ergonomic pillows around, and a white spherical object with
A woman sitting on a beige couch, opening a white box labeled 'AUREA' containing capsules and a booklet in a cozy living room.
An open white pill bottle filled with beige capsules on a teal background.
A woman sitting at a wooden table opening a box labeled 'AUREA'. There are various containers and packaging materials on the table, including a small jar with pills, a glass of water, and a card she is reading.
White capsules falling onto a reflective surface.
A person holding an open white bottle filled with beige capsules or pills, with a white lid placed on a wooden surface in the background.
A white box with the word "AUREA" on the inside lid, a round white item with a fitness tracker icon, and a light source illuminating the interior, all on a smooth surface.
A person with short hair wearing a dark long-sleeved shirt leans on a white terrazzo countertop, looking at a white box and a small clear bottle labeled "AUREA" with capsules inside. The person's hand is visible near the bottom right corner.
A white pill bottle filled with beige capsules, with some capsules being poured out.

MVMI Sleep (USA)

Branding | Packaging | Visual content | Web design

Website

A woman with long brown hair lying on a bed, smiling, hugging a white pillow with black edges, wearing a navy blue pajama set with white piping.
A woman wearing a sleep mask sitting in bed, holding a pillow with her legs crossed, in a bedroom with white bedding and walls, illuminated by a bright ring light.
Multiple white cushions with black trim and the brand name "MVMLE" printed on one cushion, arranged against a light gray background.
Two black and white pillows with black borders, one partially overlapping the other, with a black and white logo tag on one pillow.
Person lying in bed, partially obscured by two stacked white pillows with black piping, in a brightly lit bedroom.
Stack of five quilted pillows with black and white covers, topped with a black rectangular object with the word 'MVM' printed in gray, against a plain white background.
A black drawstring bag with white text that reads 'MVM SLEEP AMBITIOUSLY' is placed on a white, crinkled bedsheet.
Woman lying in bed, hugging pillows and smiling with eyes closed, wearing black pajamas, surrounded by white pillows with black trim.
A bed with a white mattress and bedding, an open black box, a black drawstring bag with the logo and the words 'Sleep Ambitiously', and a white cushioned pillow with black edging. The floor is wooden.

AuraGlow (USA)

Branding | Packaging | Visual content | Amazon | Web design

Featured on Behance.net

Amazon | Website

“Success defined by clinical trust. Sergio Laskin transformed a dental product into a beauty essential, elevating the perceived value of the entire brand through sleek, medical-grade minimalism.”

A small round marble side table with wooden legs in a room corner, holding an AuraGlow Complete LED Whitening Kit box and a black case, next to a dark blue upholstered sofa with a white cushion.
A woman holding a clear dental mouthguard and a white tube, dressed in a white shirt, smiling and standing against a plain light-colored background.
Box of AuraGlow whitening gel with three gel tubes on a small round table with gold legs, set against dark curtains and wooden floor.
A person is using a tube of Auraglow Daily Toothpaste with Wintergreen flavor under a faucet near a sink.
Hand holding a box of Auraglow whitening gel teeth whitening kit against a beige tiled wall.
Person retrieving a package of whitening strips from a black container on a countertop in a bathroom. The package is blue with white text reading "Whitening Strips" by Auraglow.
A woman with brown hair holding a clear mouthguard in her left hand and a white dental device in her right hand, smiling, wearing a white tank top and jewelry, standing against a gray tiled wall.
A hand holding a tube of Auraglow daily toothpaste on a bathroom countertop near a sink
A small round white marble table on a wooden floor with a glass of water and a blue Auralog LED whitening kit box on top. The background shows a beige couch and a black and white fabric covered item leaning against it.
A white tiger illustration on a black background.

Sergio Laskin accepts a limited number of projects.

Before reaching out, please ensure:

  • your brand direction is defined

  • branding is a strategic priority, not exploration

  • you are ready to invest in a full identity system

We do not operate in early-stage idea validation or low-budget experimentation.