Creative Direction, Brand Identity & Packaging Design for Consumer Lifestyle Brands
I enter complex situations where companies know they need to change but don't yet know what the right answer looks like.
Find that answer → Give it form → Prove it through the first creative executions → Help the team carry it forward
World Brand Design Societies recognized
25+ brands across 12 countries
Every memorable brand begins with one unforgettable question:
What If...?
What if wellness felt like belonging to a club?
The idea behind SunshineClub began with a simple thought: wellness isn't only about what happens inside the body?
What if a bakery had a face people could remember?
While developing Coastal Buns, I found myself imagining someone behind the bakery - a French baker who had moved to the Spanish coast but never stopped missing home.
What if a wellness brand became a retro space adventure?
The products became planets waiting to be explored. The illustrations evolved into scenes from a vintage science-fiction universe.
Where Passion meets Purpose
What if the desert itself became the identity?
For me, Desert Coffee became an exploration of how simplicity, material and one memorable symbol can create a brand that feels both contemporary and instantly recognizable.
What if opening a perfume felt like revealing its scent?
Not everything has to be experienced at once. Sometimes the strongest brands invite curiosity by revealing themselves layer by layer.
What if coffee could be recognized by texture alone?
Rather than competing for attention, the identity emerged from the pattern itself, allowing the entire package to feel like one continuous visual language instead of separate graphic elements.
What if the world around the product became more memorable than the product itself?
Instead of treating the mascot as a decorative illustration, I imagined it as the main character of its own story.
Supplements & Wellness
Trust is the foundation of every wellness brand. I design scalable visual systems for supplements, vitamins and functional nutrition that communicate credibility while giving brands room to expand into future product lines.
Cosmetics & Skincare
In beauty, packaging becomes part of the product experience. I create visual identities that combine premium aesthetics with scalable brand systems designed for skincare, cosmetics and personal care collections.
Everyday Food Brands
The products people buy every week deserve brands they remember every day. From bakery products to cereals, packaged foods and promotional campaigns, I design identities that turn everyday products into recognizable brands.
Hospitality
Hospitality branding extends far beyond a logo. From interiors and menus to websites, uniforms and packaging, every touchpoint contributes to the guest experience. I help cafés and restaurants build memorable identities that people want to return to.
Sergio Laskin accepts a limited number of projects.
Before reaching out, please ensure:
your brand direction is defined
branding is a strategic priority, not exploration
you are ready to invest in a full identity system
We do not operate in early-stage idea validation or low-budget experimentation.