Creative Direction, Brand Identity & Packaging Design for Consumer Lifestyle Brands
I enter complex situations where companies know they need to change but don't yet know what the right answer looks like.
→ Find that answer
→ Give it form
→ Prove it through the first creative executions
→ Help the team carry it forward
THE STARTING POINT
Every memorable brand begins with one unforgettable question.
What if..?
SELECTED WORK
Ideas turned into
recognizable worlds.
SUNSHINECLUB · USA
What if wellness felt like belonging to a club?
The idea behind SunshineClub began with a simple thought: wellness isn't only about what happens inside the body?
CLICK · USA
What if a tiny mint became impossible to ignore?
Click began with a small everyday gesture: the satisfying sound of opening a pocket-sized mint tin. From that moment, the embossed logo, diagonal line and color-coded patterns grew into a recognizable packaging system.
COASTAL BUNS · SPAIN
What if a bakery had a face people could remember?
While developing Coastal Buns, I found myself imagining someone behind the bakery - a French baker who had moved to the Spanish coast but never stopped missing home.
What if a wellness brand became a retro space adventure?
The products became planets waiting to be explored.
The illustrations evolved into scenes from a vintage science-fiction universe.
DESERT COFFEE · UAE
What if the desert itself became the identity?
For me, Desert Coffee became an exploration of how simplicity, material and one memorable symbol can create a brand that feels both contemporary and instantly recognizable.
TOPIA · UAE
What if coffee could be recognized by texture alone?
Rather than competing for attention, the identity emerged from the pattern itself, allowing the entire package to feel like one continuous visual language instead of separate graphic elements.
LEMLAN · USA
What if opening a perfume felt like revealing its scent?
Not everything has to be experienced at once. Sometimes the strongest brands invite curiosity by revealing themselves layer by layer.
INDUSTRIES
Different categories.
One strategic lens.
01
Supplements & Wellness
Trust, clarity & and systems built to grow
02
Cosmetics & Skincare
Packaging as part of the product experience.
03
Everyday Food Brands
Everyday products people remember.
04
Coffee & Beverages
A story before the first taste.
05
Pet branding
Brands made for members of the family.
06
Hospitality & spaces
One experience across every touchpoint.
LIMITED PROJECT AVAILABILITY
Ready to build something people will remember?
Brand identity and packaging engagements for founders preparing to launch, scale or reposition.